ROSA BLANCA @ LAKE EOLA
A 16-Story Luxury Residential High-Rise, Redefining Orlando
Situated on East Robinson Street, directly adjacent to Lake Eola in the heart of Downtown Orlando, this project represents a rare opportunity to deliver a new generation of luxury urban living at one of the city’s most prominent and irreplaceable locations.
The development is envisioned as a 16-story, fully glazed, high-rise residential tower defined by floor-to-ceiling glass and sweeping views of Lake Eola and the evolving downtown skyline. Designed to be elegant, modern, and timeless, the building will introduce a refined architectural presence that complements its surroundings while elevating the residential experience at the lake’s edge.
The first two levels are planned to accommodate structured parking and a curated mix of internal amenity or commercial uses, such as a private fitness concept, restaurant, or resident-focused lifestyle services. These lower floors will be thoughtfully integrated into the building’s design, ensuring an active yet discreet street presence that supports both residents and the broader downtown fabric.
Above the podium, the residential levels will feature floor-to-ceiling glass throughout, maximizing natural light and unobstructed views toward the lake, downtown core, and surrounding neighborhoods. Residences are envisioned to deliver a quiet, elevated living experience that blends urban convenience with the serenity of Lake Eola just steps away.
This project is being planned at a pivotal moment for Downtown Orlando. The City is advancing a transformative, approximately sixty million dollar reinvestment in the Lake Eola area and surrounding public realm, further enhancing walkability, green space, cultural programming, and infrastructure. These improvements are expected to redefine the downtown experience and solidify Lake Eola as the city’s premier urban gathering place.
In scale and character, the project is intended to be comparable in quality and architectural ambition to The Vue at Lake Eola, while offering a more boutique, refined residential environment. At sixteen stories, it provides an intimate alternative to larger high-rise developments, balancing presence with exclusivity.
This is a rare opportunity to introduce a landmark residential building in one of Orlando’s most visible and supply-constrained locations, aligning best in class design with long term urban growth, infrastructure investment, and enduring demand for luxury downtown living.
Conceptual Master Plan Designs
About Orlando
Orlando and Orange County sit at the heart of Central Florida, one of the fastest-growing regions in the United States. The area benefits from a diverse and expanding economy anchored by tourism, healthcare, technology, aviation, and professional services, while continuing to attract corporate relocations and skilled workers from across the country. Orlando consistently ranks among the top U.S. metro areas for job growth, population growth, and GDP expansion, supported by strong infrastructure and regional connectivity.
Employment and economic data can be found through the Orlando Economic Partnership and Data USA:
https://business.orlando.org
https://datausa.io/profile/geo/orange-county-fl
Quality of life is a major driver of Central Florida’s sustained growth. Orlando offers a balance of urban amenities, outdoor recreation, cultural attractions, and year-round climate that continues to attract families, professionals, and employers alike. The region features extensive parks, lakes, trails, entertainment districts, and a growing downtown core, all supported by ongoing public and private investment. Cost of living remains competitive relative to other major U.S. metros, while lifestyle and accessibility continue to improve.
Demographic and quality of life data can be explored through Orange County and regional planning resources:
https://www.ocfl.net
https://www.census.gov/quickfacts/orangecountyflorida
Education and workforce development are key strengths of the Orlando and Central Florida market. The region is home to one of the nation’s largest universities, University of Central Florida, along with a strong network of state colleges, technical schools, and career training programs that directly align with regional industry needs. This education pipeline supports a steady supply of skilled labor across healthcare, engineering, technology, simulation, hospitality, and business services, reinforcing long-term economic resilience and employer demand.
Education and workforce data can be found at the following resources:
https://www.ucf.edu
https://www.ocps.net
https://www.valenciacollege.edu
Market Demand
Orlando has evolved far beyond a single-industry city and now functions as one of the most diversified and resilient growth markets in the Southeast. Continued migration from families, professionals, and retirees is driving sustained demand for housing across all product types, from suburban single-family communities to urban multifamily and luxury high-rise residential developments. At the same time, the city’s expanding employment base in healthcare, aerospace, technology, logistics, education, and tourism has accelerated commercial and mixed-use development, particularly within established urban corridors and the downtown core. This convergence of residential and commercial growth has fueled a lifestyle-oriented market where walkability, proximity to employment centers, dining, entertainment, and public spaces increasingly define value. High-rise residential living has become a natural extension of this trend, meeting the needs of residents seeking an urban experience while supporting the broader business ecosystem that relies on talent attraction, density, and modern infrastructure.
Nowhere is this transformation more evident than in Downtown Orlando, where public and private investment continues to reinforce the city’s long term urban vision. Anchored by Lake Eola and its surrounding districts, downtown has become the focal point for high density residential development, adaptive commercial uses, and civic improvements designed to enhance quality of life and economic vitality. Ongoing planning initiatives and infrastructure investments are intentionally shaping growth to balance livability with scale, ensuring that new development supports families, businesses, and the evolving needs of a modern metropolitan center. Extensive planning resources and redevelopment data are publicly available through the City’s planning and redevelopment channels, including materials related to the Lake Eola and surrounding territorial initiatives, providing transparency and insight into how downtown Orlando is being positioned for the next generation of growth.
Lake Eola $60M Renovation Project Article: https://jaredjones.com/2025/03/04/lake-eola-park-upgrades/
About The Space Coast
Just East of Orlando, the Space Coast represents one of the most powerful economic and lifestyle extensions of Central Florida’s growth arc. Anchored by Port Canaveral, now the largest cruise port in Florida and among the busiest in the nation, the region sees tens of thousands of passengers moving through the port daily, supporting a robust ecosystem of logistics, hospitality, tourism, and maritime industries. This East-West connectivity has strengthened Orlando’s position as a true hub linking global travel, commerce, and coastal living within a short drive of the urban core.
Port and regional economic data can be found here:
https://www.portcanaveral.com
https://www.spacecoastedc.org
The Space Coast is also a global center for aerospace, defense, and advanced technology. Home to NASA’s Kennedy Space Center and private sector leaders such as SpaceX, Blue Origin, and Lockheed Martin, the region continues to experience sustained investment, contract expansion, and workforce growth. These industries have driven demand for high-skill labor, research, and engineering talent while reinforcing Central Florida’s broader economic resilience. The proximity of Orlando’s universities, infrastructure, and international airport has made the Space Coast a strategic extension of the region’s innovation economy.
Aerospace and workforce data can be explored here:
https://www.nasa.gov
https://www.lockheedmartin.com
https://www.spacecoastedc.org/aerospace
The Space Coast is anchored by Port Canaveral, now the largest cruise port in Florida and one of the busiest cruise ports in the world. The port regularly processes 50,000 or more passengers per day, serving as a homeport for the world’s leading cruise lines and acting as a major economic engine for Central Florida. This constant flow of global travelers supports a deep ecosystem of employment across logistics, hospitality, transportation, maritime services, tourism, and supply chain operations, while reinforcing Orlando’s role as the inland hub for cruise related travel, lodging, and international connectivity. The proximity of Port Canaveral to Orlando International Airport and the region’s highway network creates a seamless gateway between Central Florida and global destinations, further strengthening the region’s long-term economic resilience and appeal.
Supporting data and port activity information can be found here:
https://www.portcanaveral.com
https://www.spacecoastedc.org
Beyond its economic strength, the Space Coast offers a unique coastal lifestyle that complements Orlando’s urban energy. From Cape Canaveral and Cocoa Beach to the Indian River Lagoon and surrounding wildlife preserves, the area is defined by protected waterways, pristine beaches, and an exceptional natural environment. The depth and temperature of offshore waters contribute to the region’s resilience and has historically supported favorable coastal conditions. Together, the Space Coast and Orlando create a rare combination of innovation, accessibility, and quality of life that continues to attract residents, companies, and long-term investment across Central Florida.
Regional lifestyle and environmental resources can be found here:
https://www.visitspacecoast.com
https://www.sjrwmd.com
